 |
|
|
|
 |
| |
|
|
|
Charles Virchaux
|
|
All of the brands at the time were concentrating mostly on exporting, because already in 1900 Switzerland exported almost 9'000'000 watches and precision movements. Also, from the outset CONSUL had international ambitions with the objective of distributing its watches on the world market.
In order to achieve this goal, it was not enough just to supply the customer with good product. Many trips were therefore undertaken across the five continents to set up CONSUL's watch distribution. In those days trips were veritable expeditions, very long and often dangerous.
This explains why Charles-Edouard Virchaux was obliged to sleep under canvass with his watch collection, as there was simply no hotel in Kuwait.
Perseverance justified these efforts, because already by the seventies CONSUL products were sold in more than one hundred countries and in all continents.
In 1934, François Huguenin handed over the company to his son-in-law Charles Virchaux. This was a very turbulent period marked by the Great Depression and world unemployment, which bore witness to the economic fragility of the times. In order to face these changes, Charles Virchaux modified the company's structures and concentrated on higher quality products and the emerging markets of the time, which included South America and Asia.
Only 8 years later, in 1942, Charles Virchaux handed over the reigns to his son, Charles-Edouard Virchaux, who continued to apply the strategies developed by his father.
Thus the first decades saw the brand grow, despite the turbulence of the period. The First World War, the economic crisis of the thirties and the Second World War are all only too well known.
|
|
|
|
 |
